Friday, October 21, 2005

New iMac G5, iPod Video, iTunes 6 SteveNote California Theatre, San Jose CA 10.12.05 + New 2 x Dual-Core PowerMac G5 Quad NYC 10.19.05

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  • iMac as Remote Controlled Media Player, Video Conference Node, Media Creator

  • iPod as Portable Multimedia Player of Audio and Video

  • iTunes 6 as Multimedia Delivery Vehicle for RSS Feeds, Library Organizer-Manager

  • iTunes Media Store as the Place To Buy New Media, Get Free Media, Subscribe to Free Audio and Video Podcasts

    • 0:40 Act I - iMac

    Third Generation iMac introduced a year ago sold over 1 million in first year.


    All-New iMac G5


  • A great computer gets even better

  • 1:50 - 1. Even Thinner Design

  • 2:20 - 2. iSight videocam built-in (better quality-higher specs), Video Conferencing Out Of The Box + PhotoBooth

  • 3:50 Demo

  • 4:00 Video Conferencing Out Of The Box

  • 5:30 PhotoBooth - awesome effects. Takes stills from the camera with a flash of white screen for light.

  • 8:35 3. Front Row with Simple 6 Button Remote Control - vs. 44 buttons on regular remotes . Enjoy Music, photos & video from your sofa.

  • 9:33 Demo. Listen to Music, Watch Photo Slideshows, DVDs & Videos via remote.

  • 13:35 Video Podcasts, Tiki Bar, Rocketboom in the menu

  • 14:30 Movie Trailers Built-In automatically streamed from Apple servers

  • 19:10 - 4. ATI Radeon X600 Pro (XT on 20" model) 128 MB DDR Video RAM, PCI Express Graphics Bus

  • 5. PC2-4200 (533 MHz) DDR2 SDRAM 512MB on motherboard 1 empty expansion slot up to 2.5 GB capacity with one $1200 Apple 2 GB stick (street $400), 8x DL SuperDrive, Airport Extreme, Bluetooth 2, Mighty Mouse - Technical Specifications

  • Expansion Ports are now in a horizontal row near bottom left rear (rear view).

  • 6. Complete Creative Digital Life and Productivity Software Suites Included

  • 19:55 - 17" 1440 x 900 @ 1.9 GHz PPC G5, 633 GHz Front Size Bus, 160 GB SATA $1299 - same as old model

  • 20" 1680 x 1050 @ 2.1 GHz PPC G5, 700 GHz Front Size Bus, 250 GB SATA $1699 - $100 less than the old model

  • Shipping Today


    • 20:50 Act II - iPod
  • Almost 30 Million iPods Shipped as of September 24, 2005, end of last fiscal quarter

  • 75% Market Share of all mp3 players

  • Introduced iPod nano 5 weeks ago today. Sold over 1 Million in first 17 days. Demand exceeds supply.

  • 21:50 Critical Aclaim

  • 22:30 "But what about the white iPod? It's been a huge success for us. And therefore it's time to replace it. Today we are announcing the new white iPod. As we head into the holiday season. And it's a stunner."

    • New iPod Video


  • 22:55 "And yes it does video."

  • 1. The Best Music Player We've Ever Made. Audio Books - Features

  • 2. Photos Best Ever, bigger better screen to see them all better

  • 3. Extras - see up to 4 clocks at once, calendars, games, Stopwatch with lap timer, Screen Lock

  • 4. And Now Video

  • 5. 2.5 inch TFT, 320 x 240, 260k colors, H.264 at 30 fps, MPEG 4 at 30 fps, TV out - Specs

  • Recap - Music, Audio Books, Photos, Podcasts - both spoken word and video, Home Movies, Music Videos and a whole lot more.
  • 27:00 30 GB is 31% thinner than the old 20 gb model. White or Black w/Case, 7.5k songs, 12.5k photos, 75 hrs video $299

  • 27:15 60 GB is 12% thinner than the old 20 gb model. White or Black w/Case, 15k songs, 25k photos, 150 hrs video $399

  • 28:00 Box Shot

  • Shipping Now

  • 28:35 Strongest Holiday Lineup Ever

  • iPod nano, new iPod, new iMac

  • 29:05 new iPod ad - Bono U2 singing on the iPod screen

  • 31:20new Silhouette iPod + iTunes ad - Eminem, Curtain Call - The Hits

  • Outdoor Bus Stop and Billboard ads

  • Accessories

  • Car Integration

  • iPod + iTunes Auto-Sync

    • 33:30 Act III - iTunes
  • Over 200 Million copies distributed woldwide

  • 84% Marketshare last month for all legally downloaded music

  • iTunes 5 introduced September 7, 2005 - Just 5 Weeks Ago

    • New iTunes 6


  • Four New Features

  • 34:35 - 1. Gifting - the ability to give someone songs, albums, playlists & videos

  • 35:18 - 2. Customer Reviews - 10 Million accounts get a voice to write reviews

  • 35:50 - 3. Just for You - personalized recommendations based on your purchase history. Beta with feedback button

  • 36:38 - 4. Video for sale, over 2000 Music Videos, 6 Pixar Shorts @ $1.99

  • Downloading video specs - 320 x 240, size of about 6 songs

  • FairPlay

  • DRM play on up to 5 computers

  • Play on unlimited number of iPods

  • No CD or DVD burning allowed

  • but you own it, no rental fees, never times out.

  • 39:00 Demo

  • 39:20 Gifting is the most requested feature, customer reviews, Just For You

    • 40:25
  • Music Video section

  • FatBoy Slim - Weapon of Choice

  • Madonna - Vogue

  • U2 - Original of the Species

  • Front Row on the new iMac, Playing Music Videos

  • Playing music, photos and videos on big screen from iPod

  • 47:30 One More Thing...
  • TV Shows ABC & Disney - 5 Shows - Lost, Desperate Housewives, Night Stalker, The Sweet Life of Zack & Cody and That's So Raven, Ad Free @ $1.99 1 show (43 min) = 5 albums download size

  • Old Episodes plus new ones the day after airing

  • 51:45 Demo

  • Desperate Housewives (DH) from last Sunday

  • Free Previews every episode

  • Plays DH on the iMac full screen and it looks great, but not 16 x 9 HD widescreen aspect ratio

  • SD 4 x 3 Versions only


    • 54:55 Robert Iger CEO Disney - "Great Content intersects with Great Technology" Ann Sweeney deserves credit for making this happen. 59:10

  • 59:50 Steve sums up. Notes this historical moment, October 12, 2005, when Video is added to the iTunes Music Store and iPod.

  • 1:02:00 Congratulates all the Apple employees who have made this happen


    • 1:03:00 Encore
  • born 1961 New Orleans, 35 albums 9 grammys, Pulitzer Prize winner
    Winton Marsalis performs


    • TelevisionWeek 10.17.05


  • TVWeek Cover Story by Jon Lafayette Disney Deal Is Apple of Advertisers' Eye, Madison Avenue Sees Exposure Offsetting Commercials' Absence

  • TVWeek Guest Commentary by Scott Sternberg
    Viewers Make Rules in New Media World

    • posted by FutureMedia @ 10:48 AM   0 comments

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