Friday, September 09, 2005

Vid.52.5min.54mb.Digital Cinema Diffusion Sony SXRD 4K Projectors

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Cornerstone Technology for Diffusion of Digital Cinema
Sony SXRD 4K Projectors

Presentation to the IEEE SCV Monterey Bay Subsection
Bob Lofland, Support Engineer
Sony Broadcast Division, San Jose CA
8.24.05 Digital Media Factory, Santa Cruz CA

The technology and future deployment strategy of these new quad HD resolution Digital Cinema projectors for commercial motion picture theatrical houses. A dozen are already sold in the Northern California Bay Area already. These projectors will be going into a theatre near you within the next few months as Sony deploys them into movie houses this fall 2005 throughout the United States.

They are known as the 4K projector because they project at a pixel width and height of more than twice that of HDTV - 4096 wide x 2160 high. This technology quadruples the resolution of modern HDTV projectors and provides a contrast ration of 2000 to 1 with up to 10,000 ANSI lumens.

With such impressive specifications, these projectors are expected to provide the cornerstone enabling digital cinema to replace the presently ubiquitous 35mm theater movie projector. The talk goes beyond describing the enabling technology - Silicon Crystal Reflexive Displays. It also deals with Sony's strategy for digital cinema deployment and reviews infrastructure issues to put these projectors to use. They are shipping this month.

This lecture with technical diagrams explains in depth how this new technology works. These projectors are in the $100k price range. A smaller home theatre Qualia C-340- projector from Sony is available using the same technology for only about $12k.

Sony Press Release
Sony Broadcast Large Venue/Digital Cinema page's post with comments


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